Studio Version 1.0, the zero episode

15 01 2014

StartI just posted a test episode that was recorded in my new podcasting studio. This episode will never be uploaded to iTunes but was created for  close friends and subscribers of the Tao Te Ching of Sales. On that  blog I’ve asked them to review and critic this effort. It’s my hope to get some solid feedback on the sound quality.  I’m also hoping they will subscribe to Sales Babble.

Go to http://salesbabble.com/2014/01/15/episode0/  and listen for yourself!





Two NMX Goals This Week

10 01 2014

nmx2013

 

 

 

 

At NMX (fantastic event)  I created two goals I would complete this week. The two goals were:

  1. Create a SurveyMonkey on my Twitter followers https://twitter.com/pathelmers  regarding the direction of the podcast
  2. Create a step by step project plan.

I’m half way done with the second. The Survey Monkey is complete:

https://www.surveymonkey.com/s/DKMCTNQ

After two tweets no takers. Hmmmmmmmm.

 





Logo for Twitter

19 12 2013

SalesBabble Logo2

Twitter is ever on my mind these days and I decided to update my profile per the rules of good branding. I updated my personal photo to match those on Facebook and WordPress. Secondly,  I updated the description to reference the  Sales Babble website. Lastly I whipped up a quick logo that I will need for my business cards. My only tools were the primitive tools of Word and Paint.  My current thoughts are to purchase a Blue Yeti for my podcasts.  As such I’m using it as part of the logo.  After review  I imported the logo  into Twitter and again after a few iterations turned it into a header background. I am somewhat please given I’m an amateur.





Fred Greene from Golf Smarter

16 12 2013

I interviewed Fred Greene yesterday from the Golf Smarter podcast. Fred has been producing Golf Smarter since 2005 and is ranked as golf’s most popular podcast since early 2006. In 2013 he surpassed 7 million total downloads. Fred has built a loyal, global community of golf consumers, one of which is myself. As a long time listener I consider Fred the benchmark for a quality podcast. I was honored to ask him a number of questions. We talked about many things but his primary advice was:

“I’m never sure what the first question will be, I just ask and listen. Listening is necessary for a great interview”.

Fred’s thoughts echo what I’ve heard from other podcasters. But more importantly his advice agrees with my views of great sales. It’s not about overwhelming the buyer with information, but drawing out their desires.

Secondly he focused advice on engaging the audience:

“If you educate, they’ll listen, if you sell, the audience will run in the other direction.”

I must always keep the audience in the center of my mind.  They are the reason for  this new  podcast.  Without them there is no podcast.

These quotes are  just a smattering of Fred’s advice,  but it confirmed that I’m going down the right path with Sales Babble. I truly appreciated the opportunity to have Fred share a bit of his wisdom. I’m moving forward.

 





Coaching discovery questions

6 12 2013

question markI’m working with some small businesses. They have a passion for what they do, but they don’t know much about sales. I fact often times they deplore sales yet they know they need to become sales proficient in order to grow the business. Cold calling can be very difficult for these people. Calling on strangers is a real challenge. But if you don’t have a huge marketing budget, it’s an inexpensive alternative for finding prospective opportunities Maybe I can help.

Here are some of the questions I ask prior to meeting :

  • Why did you take this job?
  • What sales experience, if any, have you had in the past?
  • What opportunities do you see in this profession?
  • Name three challenges you most fear in this position?
  • What are three goals you have for this position?
  • What is the one thing you would like to learn that would ensure this was a terrific coaching opportunity?

As in sales, it’s important to understand the needs and desires of prospective customers. If you can understand a persons gaps and motivations, you’re in a far better position to help.





Podcasting Software

1 12 2013

SkypeYesterday on a long drive to Peoria I listened to Pat Flynn’s informative “How to Start a Podcast Podcasting Tutorial“. Pat explained the technical process of creating and distributing podcast. It’s surprisingly convoluted.   With that in mind I wasted no time and started on the task today.  This was the software I’ve installed:

  • Skype – practiced calling Denise and it works quite well.
  • Pamela (a Skype recording software that didn’t work,  so I uninstalled it)
  • MP3 Skype Recorder – Skype was still connected to Pamela. I went into, deleted the share. Restarted Skype and MP3 Skype Recorder worked out of the box. Very simple and elegant to use.
  • Audacity – a recorder software and mixer. Very straightforward and similar to other sound editing software I’ve used.
  • LAME MP3 Encoder – to export a MP3 file from Audacity, I need a .dll that provides the encoding.  The Audacity documentation recommended I go to the http://lame1.buanzo.com.ar/ for the download. This was a big mistake. If you look at the page it’s unclear which link to click. In fact there are links the page itself recommends not to click.  I don’t recall what I chose but the download came with PC Backup Software and other annoying crap written on my hard drive. I’m slowly uninstalling it.

Despite my troubles Audacity can export an MP3 file.   Success.





My Favorite Podcasts and Blogs of Late

28 11 2013

 podcastI’m a fan of podcasts, and have been for many years. I also read a number of blogs and thought I’d take a moment to share my favorites. Here they are in no particular order:

  • Set Godin is an author, entrepreneur, marketer, and public speaker. This blog covers topics discussed in his books Tribes,  Purple Cow and Linchpin.  Sign up for the daily email.
  • This is a podcast I’ve been listening to for years by Jason Van Orden and Jeremy Frandsen that focuses on internet business marketing and creating online businesses that reflect your single motivating purpose
  • This is a great out-of-the-box radio show (and downloadable) based on the best-selling book Freakonomics by journalist Stephen Dubner and University of Chicago economist Steven Levitt.
  • This is a podcast that got me first started in thinking about modern internet marketing and web2.0 businesses. Unfortunately it has been abandoned but there are still some great podcasts worth reviewing

This list is only focused on  business. There are a number of history podcasts  and golf podcasts that I strongly recommend but we’ll leave that for another day.








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