My Favorite Podcasts and Blogs of Late

28 11 2013

 podcastI’m a fan of podcasts, and have been for many years. I also read a number of blogs and thought I’d take a moment to share my favorites. Here they are in no particular order:

  • Set Godin is an author, entrepreneur, marketer, and public speaker. This blog covers topics discussed in his books Tribes,  Purple Cow and Linchpin.  Sign up for the daily email.
  • This is a podcast I’ve been listening to for years by Jason Van Orden and Jeremy Frandsen that focuses on internet business marketing and creating online businesses that reflect your single motivating purpose
  • This is a great out-of-the-box radio show (and downloadable) based on the best-selling book Freakonomics by journalist Stephen Dubner and University of Chicago economist Steven Levitt.
  • This is a podcast that got me first started in thinking about modern internet marketing and web2.0 businesses. Unfortunately it has been abandoned but there are still some great podcasts worth reviewing

This list is only focused on  business. There are a number of history podcasts  and golf podcasts that I strongly recommend but we’ll leave that for another day.

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Tribes

28 11 2013

Tribes CoverI’m an avid fan of Seth Godin, the speaker, marketer and author of many books. Godin has this wonderful book called “Tribes” and in it he says

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. … Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change. … You can’t have a tribe without a leader – and you can’t be a leader without a tribe.”

Maybe I can build a tribe with Sales Babble or enter the tribe of professional sellers. And if I can become a voice for that group, it will provide extraordinary opportunities in some future time. I’m not sure what those opportunities are going to be, to some degree it’s an act of faith. Or maybe better said in business parlance, a measured risk. But there is little doubt that Sales Babble will be an extraordinary life experience.





My Avatar

28 11 2013

My notion is to interview sales professionals who have written a book. I would think authors would be happy to be interviewed and promote themselves. I enjoy podcasts that have the vibe of an intimate conversation. I want them to share stories. My task is draw these stories out. The Avatar of my audience is a person who is new to sales or owns a small mom and pop that is struggling to grow. Despite the wonders of the Internet, there are many places where you need to make a cold call, walk up to a stranger and make your pitch. Many people dread sales and “salesmen”. The fear of meeting strangers is the elephant in the room. The idea of phoning a complete stranger and asking for their time is frightening.

Consider a podcast that addresses these fears head on. A podcast that shares tips, tricks and the vernacular of sales to novices. One that coaches non-sellers to become confident, successful and passionate sales professionals. All through the power of story.

Sales Babble will not be about me, or my guest, but it will be about the novice seller. My hope is it will sound professional and look classy. My desire is the conversations will flow easy and effortlessly and if done well, people will want to look forward to the next weeks episode.

Is this too much or too little? Have I set the bar at the correct height?





Sales Babble

28 11 2013

Sales Babble Old LogoI’m in the process of starting a new adventure.

After thorough consideration I’m looking to become a consultant/teacher in the area of sales. That is my expertise. I’ve been blogging for a year at the Tao Te Ching of Sales  and it’s been an extremely gratifying experience.  However  it has limits.  Instead I have decided to take the next step move on  Sales Babble. a podcast/blog focused on teaching non-sellers, sales.

I remember one rainy day a few years ago while traveling on a  sales call to  Chicago Heights when Fred Greene, an extraordinary master at podcasting called regarding GolfSmarter. He wanted to chat about  moving towards paid memberships and kindly solicited my thoughts.  We chatted briefly about podcasting and he said his one great learning was “Don’t go into Podcasting”.  Despite this warning I’ve been taking classes on internet marketing and have concluded to not take his wise advice. I have multiple vague ideas on how to monetize the site (offer online classes, consulting gigs, etc..) and  I’m going to a conference the first of year on this topic.  But  I have a full-time gig and don’t need the money.  It’s about building connections.

Given my penchant for asking questions  I think I would be good at it. I might be terrible at it. But I’d like to give it a try.